A collection of fabric swatches in pink, red, yellow, blue, green, gray, and beige, with a white tag attached reading 'willaby'.

Willaby

Rebranding project for an Georgia-based design studio willaby established in 2014. They offer timeless, sustainable children’s and home goods.

Year: 2019 - 2020
Category: Rebranding | Business collateral
Client: willaby

Close-up of baby bedding and accessories, including a cream-colored pillow with lace trim, a packaging of beige textured fabric, and a gray pacifier on a white surface, all with labels reading 'willaby'.
White tag with black cursive text that says 'veillage' attached to a string on a plain white background.
Two white tags with black text attached to white strings, one reading 'willaby' and the other with the website 'willabysleep.com'.
Image of fabric samples and a photo of a blanket on a chair, displayed on a white wall.
Pink and coral fabric swatches, a white teardrop-shaped card with 'Congratulations!' and 'willaby' written on it, and a white pen on a white surface.
Close-up of a clothing label on a white fabric, displaying the brand 'willaby' and care instructions including '100% organic cotton,' 'machine wash cold,' and 'made in U.S.A.'